Cover image, EUCAMs report on seven messages of the alcohol industry
Share this:

Revised edition: The seven key messages of the alcohol industry

11 years after the first edition European Centre for Monitoring Alcohol Marketing (EUCAM) has published a revised edition of its analysis of the key mesages of the alcohol industry.  

As EUCAM writes, this revised 2021 publication (first edition came in 2010) is written for anyone who wants to learn more about the strategies that the alcohol industry applies worldwide, nationally and locally to improve their position and image.

The seven messages of the industry that are illuminated in the report through examples from various countries are:

  1. Consuming alcohol is normal, social and enjoyed as part of a balanced lifestyle
  2. Alcohol problems are caused by a small group of people who have other problems and therefore cannot handle alcohol
  3. Responsible alcohol consumption is part of a healthy lifestyle
  4. Alcohol advertising does not lead to an increase in alcohol consumption                                                                       
  5. Information and education about responsible use is the best method to protect society from alcohol problems 
  6. Alcohol-free and low-alcohol beverages can play a role in reducing harmful drinking                                                
  7. Alcohol problems can only be solved when all parties work together.