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Pop star Bryan Adams challenged by Nepali NGOs on alcohol promotion
We love your music, but we do not like that you come to Nepal to promote alcohol! This was the challenge from Nepali NGOs to the famous pop star Bryan Adams when he visited Kathmandu recently.
However, Bryan Adams did not only bring to Nepal his songs and a good backing band of 50 musicians. His concert in Kathmandu, which is part of a larger tour, also brought along the promotion of beer and spirits. Adams’ tour is heavily sponsored by multinational companies, and McDowell’s whisky is listed as main sponsor at Bryan Adams’ own web site. Another very prominent sponsor is Tuborg, the Danish beer company, with its slogan “The fun starts here”!
Sumnima Tuladhar, national coordinator of NAPA, requested stakeholders not to promote alcohol through music and accused the government of being too soft on the campaigns to promote and publicise alcoholic products. “Government should introduce tough measures to regulate the production, sale and marketing of alcoholic beverages, Tuladhar said.
On a different note it is interesting to see that JPR Events, the company organising Bryan Adams’ concert tour, lists a number of large multinational alcohol producers among their 14 portrayed clients at their web site: United Breweries, Seagram’s, Diageo, SABMiller, Beam Global Spirits & Wine and also the tobacco company Philip Morris.